Florists and farmers call on patriotic shoppers to buy British blooms

Campaigners call for all cut flowers to have 'grown in UK' label

When you're searching for the perfect bunch of flowers at your local supermarket or florist, how many of those blooms do you think are grown in Britain? The perhaps surprising answer is typically just 10% to 12% - a percentage that has been shrinking rapidly over the last 30 years.

Now the National Farmers' Union, backed by growers and florists, is taking matters into its own hands. It is spearheading calls for "provenance labelling" of cut flowers in retailers and florists to enable the public to better recognise which are homegrown. By doing so it hopes to persuade consumers that local and seasonal are the way to go.

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