The Tricky Ethics of Big Pharma Soft-Selling on Soap Operas by Nick Stockton from on 2017-05-24 13:30 (#2QMYS) Medical professionals have raised concerns about whether General Hospital's plotline blurred the lines between disease awareness and advertisement. The post The Tricky Ethics of Big Pharma Soft-Selling on Soap Operas appeared first on WIRED.