Zara and H&M back in-store recycling to tackle throwaway culture
by Hannah Gould from Environment | The Guardian on (#2QSZ4)
Schemes aim to tackle fashion's huge waste problem but critics say they are a token gesture and could encourage 'guilt free' consumption
When you walk into a high-street shop, you're probably looking to snap up a bargain, not get rid of an old jumper. But clothing retailers and brands are increasingly asking shoppers to dump their cast-offs in store.
Britain alone is expected to send 235m items of clothing to landfill this spring, the majority of which could have been re-worn, reused or recycled. Major retailers are coming under pressure to tackle the waste.