Google to build adblocker into Chrome browser to tackle intrusive ads

Google hopes it can improve browsing experience and protect its business model by only blocking the most annoying ads

Google has confirmed it will build an adblocker into its Chrome browser from next year as it targets the most intrusive online adverts.

The web giant is working with the Coalition for Better Ads, an independent group comprised of tech companies, publishers and major advertisers and agencies, that aims to improve the experience of web browsing.