Could Paris Syndrome explain Theresa May’s campaign meltdowns? | Dean Burnett

Could a bizarre form of culture shock known as Paris Syndrome explain the Theresa May's poor election campaign performance?

What's up with Theresa May? How did she go from being the epitome of confident, sensible leadership to someone so shambling and self-damaging they inspire their own memes? With 20 years' experience as an MP, including seven as home secretary and 11 months as Prime Minister, facing a weakened opposition at war with itself under a questionable leader, you'd assume that a quick, victorious election campaign would be a doddle.

Apparently not; May's attempts to win people over have been going from bad to worse, meaning she often refuses to even engage, and even when she does she never actually says anything of substance. When your main selling point is being strong and stable, this isn't a good look at all. How did this happen?