This Museum Celebrates Market Failures (and Rightly So)

"80 to 90 percent of all innovation projects fail," Museum of Failure curator Samuel West told the Huffington Post, also mentioning that often, consumers are never even exposed to these products before they are pulled from the market. This mystery of innovative failure is what makes this museum so fascinating because at the end of the day, without market duds, we wouldn't have those truly great products that prove themselves to consumers time and again.