Want to be a safer driver? The technology and psychology that can help
by Lisa Dorn from on (#2T48F)
More than 1 million people worldwide are killed on roads each year. Psychologists are working on ways to nudge drivers towards being safer
Imagine a world inhabited by rational people, motivated to serve the common good, whose perceptions stay the same and whose decisions are logical.
The reality, of course is that people are guided by emotions, beliefs and biased perceptions. These human characteristics result in major social problems such as obesity, debt, climate change and more than 1.2 million people being killed on the road globally every year.