Elephant 2.0. - nature's invisible information architecture

What do you see when you look at an elephant? The world's biggest land mammal - or a giant data store, sharing information in a living, breathing network?

Elephants have such sad expressive faces that it is hard to imagine how anyone could harm them. They have drawn lips and sagging shoulders; a long, drooping demeanour; sad, knowing eyes capable of laying on the guilt. Yet, it would appear that guilt is not enough to save them. Eighty years ago there were perhaps 6 to 9 million African and Asian elephants. Today there are roughly half a million left. Day by day, they are getting closer to extinction.

Perhaps we need some new ideas. Perhaps it is time for a different perspective on why elephants need saving. Rather than their bodies, maybe it is their shared memories and experience that we might one day come to value. This is the argument that I'd like to put forward in this piece.