Lil Yachty: A Capitalist Entrepreneur Plagued by Market Overvaluation

Yachty isn't the first rapper to gain exposure through product endorsements, many artists have ventured into advertising and have even started their own clothing lines. But what sets him apart from others is how massive his personal brand became relative to his music. While most music artists are known primarily for their music, Lil Yachty's image far outshines his musical prowess.