Bad break? KitKat maker accused of copying Atari Breakout game in ad
by Reuters from Technology | The Guardian on (#2ZKJW)
Games company launches lawsuit accusing Nestli(C) of 'plain and blatant' breach of its copyright in UK advert
Nestli(C) has been accused of copying Atari's classic 1970s video game Breakout for a KitKat marketing campaign.
In a complaint filed on Thursday in a federal court in San Francisco, Atari said Nestli(C) knowingly exploited the Breakout name, look and feel through social media and a video, hoping to leverage "the special place it holds among nostalgic baby boomers, Generation X, and even today's millennial and post-millennial gamers".
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