Article 30ZHH Squeezed out: widely mocked startup Juicero is shutting down

Squeezed out: widely mocked startup Juicero is shutting down

by
Sam Levin
from on (#30ZHH)

The company, which offered pre-sold packets of diced fruits and vegetables that users plugged into its $400 machines, launched only 16 months ago

Juicero, a Silicon Valley juicer startup that raised $120m from investors and was widely ridiculed after the $400 machines were revealed to be the equivalent of two hands squeezing a juice box, is shutting down.

The death of Juicero, announced on Friday, is the latest case of a San Francisco tech startup collapsing after raising substantial funds under the guise of innovation and disruption, but failing to build a profitable business.

Continue reading...
External Content
Source RSS or Atom Feed
Feed Location http://feeds.theguardian.com/theguardian/technology/rss
Feed Title
Feed Link http://feeds.theguardian.com/
Reply 0 comments