Article 30ZHH Squeezed out: widely mocked startup Juicero is shutting down

Squeezed out: widely mocked startup Juicero is shutting down

by
Sam Levin
from Technology | The Guardian on (#30ZHH)

The company, which offered pre-sold packets of diced fruits and vegetables that users plugged into its $400 machines, launched only 16 months ago

Juicero, a Silicon Valley juicer startup that raised $120m from investors and was widely ridiculed after the $400 machines were revealed to be the equivalent of two hands squeezing a juice box, is shutting down.

The death of Juicero, announced on Friday, is the latest case of a San Francisco tech startup collapsing after raising substantial funds under the guise of innovation and disruption, but failing to build a profitable business.

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