Article 3141 Candy Crush Saga players spent £865m on the game in 2014 alone

Candy Crush Saga players spent £865m on the game in 2014 alone

by
Stuart Dredge
from Technology | The Guardian on (#3141)

But in the final quarter of the year, publisher King made more money from other games as it reduces its reliance on sweet-swapping hit

Quarterly spending on mobile game Candy Crush Saga fell steadily over the course of 2014, but its players still spent $1.33bn (865.2m) on in-app purchases for the sweet-swapping hit.

Analysis by the Guardian of publisher King's latest financial results, as well as previous filings, reveals that Candy Crush Saga's "gross bookings" - the term used to cover spending by players - totalled $1.04bn in the second half of 2013.

Related: Why Candy Crush Saga likes to play on your sweet tooth

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