iPhone 8: muted reaction and small queues lead to questions over demand

Apple's star might be shining a little less brightly with the iPhone 8, which is overshadowed by impending release of the 999 iPhone X

As the iPhone 8 goes on sale, questions remain over the demand for Apple's latest offering following smaller crowds outside stores and a muted customer reaction.

The iPhone 8 and 8 Plus, two of the three new iPhones in Apple's 2017 lineup, went on sale around the world, starting in Australia where hundreds of people have usually gathered outside Apple's Sydney city store for previous launches. But instead of queues winding down the street there were fewer than 30 people lining up before the store opened on Friday.