Article 34NE Episode 603: A Rose On Any Other Day

Episode 603: A Rose On Any Other Day

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from NPR: Planet Money on (#34NE)
Episode 603: A Rose On Any Other Day February 13, 201510:10 PM ET Listen 17 min 37 sec img_5570-55f024b6a4f9a18fafa2b64ed13639f

Long-stem red roses in Ecuador

NPR

Ever wonder how a rose loses its thorns? This shop will sell 25,000 roses on Valentine's Day.

A video posted by Planet Money (@planetmoney) on Feb 13, 2015 at 11:11am PST

Red roses are a unique product - a commodity worth double the price for a very short, 24-hour period: Valentine's Day.

To cash in on this demand, flower growers have to figure out how to make millions of roses bloom exactly the right amount, at exactly the right moment, in the middle of February - get them from farms in Africa and South America to your doorstep.

On today's show: the logistical miracles and wild risks behind getting red roses to your Valentine.

Music: Mary J. Blige's "Roses." Find us: Twitter/ Facebook/ Spotify/ Tumblr.

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