The eco guide to big ethics
by Lucy Siegle from Environment | The Guardian on (#3725D)
Is it good news or bad when environment-friendly brands are bought out by major industry players?
At a recent event held by the outdoor clothing brand Patagonia I detected a sheepish air. Nothing to do with eco wool, but rumours that the company was about to surpass a $1bn turnover.
I'd rather market share went to Patagonia than to brands without discernible values
Continue reading...