How Jerry Jones Became The NFL's Shadow Commissioner
by Dom Cosentino from Deadspin > Sports News Without Fear, Favor or Compromise on (#37Z6T)
"The Super Bowl has changed since we were last in it," the late Dan Rooney told the Pittsburgh writer Jim O'Brien in January 1996, in the run-up to Super Bowl 30. "It has gotten a lot bigger. There's more hype. To be quite honest with you, it is more Jerry Jones."