Article 381KG British sausage roll shop apologizes for this amazing painting of baby Jesus as an enormous sausage roll

British sausage roll shop apologizes for this amazing painting of baby Jesus as an enormous sausage roll

by
Rob Beschizza
from on (#381KG)

greggs-sausage-roll.jpg

British pastry chain Greggs, whose sausage rolls I can verify are a religious experience, has apologized after replacing the Lord our Christ with an enormous sausage roll in a Christmas ad campaign image.

The stunt was apparently meant to be taken in a light-hearted way but numerous people pointed out that the fresh take on the 2,000-year old scene could cause offence because Jesus was Jewish and eating pork is forbidden in the Jewish faith.

The offending photograph was one of a number of publicity photos for the calendar, including a Santa with flakes of pastry in his beard, a Greggs shop in a snow globe and a woman puckering up to kiss what appears to be a chicken slice under the mistletoe.

Greggs said in a statement: "We're really sorry to have caused any offence, this was never our intention."

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