Morrisons to sell 'wonky' pomegranates to meet rising demand
by Rebecca Smithers Consumer affairs correspondent from Environment | The Guardian on (#383EE)
Fruit will come in different sizes and have blemishes but will cost 30p, compared to average 74p in UK supermarkets
A UK supermarket is to be the first to sell misshapen or "wonky" pomegranates, in order to keep prices down in the face of surging demand from consumers.
Packs of four will be sold in Morrisons for 1.20 - equivalent to 30p per fruit - when the average price of a pomegranate in UK supermarkets is 74p.
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