Pitch perfect: the experts' guide to selling an idea
by Josephine Moulds from on (#38NSN)
Don Draper turned it into an art form, but, for the rest of us, pitching can be a terrifying prospect. An ad man, a Dragons' Den investor and a TV producer give their top tips
A pitch is often all there is between an individual and their film getting made or their business receiving funding. Having a good idea can be the easy part - selling it to strangers requires nerves of steel and more than a working knowledge of the art of persuasion.
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