UK consumers told to keep apples in fridge as part of wider labelling shake-up

Supermarket packaging will carry new logos advising which items can be kept in the fridge, ensuring they last longer and reduce food waste

Bags of supermarket apples will carry a new logo advising consumers to keep them in the fridge to make them last longer as part of a shake-up of food labelling aimed aimed at cutting about 350,000 tonnes of domestic food waste - worth 1bn - by 2025.

The confusing and sometimes misleading "display by", "best by" and "use by" dates on packaging is being simplified to encourage shoppers to get the most out of their larder, fridge and freezer.