High-End Running Shoe Company Apparently On Quest To Destroy Itself
by Dennis Young from Deadspin > Sports News Without Fear, Favor or Compromise on (#3CG3J)
Brooks was a "forgettable brand on the brink of a second bankruptcy," so CEO Jim Weber decided to focus on the basics. According to a new Bloomberg Businessweek story, Weber "scrapped almost the entire product line-no more cleats or tennis or basketball shoes, no $30 cross-trainers sold at Walmart-and refocused the"