What is Business Fish and why is he in your Facebook comments?

Quan Inc creation is one of the characters emerging from the social network's sticker store, complete with a surreal all-caps Twitter feed

"You just got schooled... by a fish." Business Fish certainly isn't short on confidence, but who is this sharp-suited man with a fish's head, and why is he popping up in the comments in a growing number of people's Facebook feeds?

The answer: Business Fish is one of the packs available on the social network's Sticker Store, which has been quietly picking up steam in recent months.

BUSINESS FISH HI MY NAME BUSINESS FISH PLS TAKE MY BUSINESS CARD pic.twitter.com/QqFe2gj14b

BUSINESS FISH 2 RIGHTS DONT MAKE A WRONG BUT HOPEFULLY A 25% OFF UR NEXT ORDER VOUCHER CODE DOES PLS

BUSINESS FISH FEEL FREE 2 CLIMB THE BUSINESS FISH LADDER 2 SUCCESS B--------U S--------I N--------E S--------S F--------I S--------H