Mark Zuckerberg's book club fights US fear of vaccination

Facebook founder turns health champion and picks On Immunity by Eula Biss, as American public health officials tackle major measles outbreak

Mark Zuckerberg has tapped into an area of growing social anxiety with his fourth book club choice, announced on Wednesday.

The Facebook founder showed his talent for surfing the zeitgeist by selecting On Immunity: An Inoculation, by essayist Eula Biss, which investigates the fears around vaccination in the context of her own terrors as a new mother.

Related: Watch how the measles outbreak spreads when kids get vaccinated - and when they don't

This book explores why some people questions vaccines, and logically explains why the doubts are unfounded