YouTube to manually review popular videos before placing ads

Platform to ensure top content meets 'ad-friendly guidelines' following unease at scandals, but some vloggers may lose income

Videos from YouTube's most popular channels are to be subject to human review, as the Google platform attempts to use advertising money to reign in content producers following a series of scandals.

For the first time, the company will be pre-emptively reviewing large swaths of its content to ensure it meets "ad-friendly guidelines", raising the bar for video creators who wish to run adverts on their content, while hoping to allay advertiser unease about the video-sharing website following scandals such as Logal Paul's video of a dead body.