Tide Pod challenge: YouTube clamps down on 'dangerous' detergent dare

Trend of biting into soap tabs for bragging rights elicits warnings from watchdogs, poison control centres and Procter & Gamble

Google has started clamping down on YouTube videos displaying the "Tide Pod challenge", in which people record themselves intentionally biting into laundry detergent tabs to gain bragging rights.

The trend, which reportedly started as a joke, has gone viral, eliciting warnings from watchdogs, poison control centres and Tide manufacturer Procter & Gamble. Now Google has stepped up its efforts, saying that it is actively removing videos portraying the potentially dangerous action.