Social scientists have warned Zuck all along that the Facebook theory of interaction would make people angry and miserable

https://www.youtube.com/watch?v=e6-ELukbhhs

Since the earliest days of Facebook, social scientists have sent up warnings saying that the ability to maintain separate "contexts" (where you reveal different aspects of yourself to different people) was key to creating and maintaining meaningful relationships, but Mark Zuckerberg ignored this advice, insisting that everyone be identified only by their real names and present a single identity to everyone in their lives, because anything else was "two-faced." (more")