Arsenal seals cryptocurrency sponsorship deal
by Rupert Neate from Technology | The Guardian on (#3E5S8)
First such deal by a major sporting team will see club promoting CashBet at the Emirates
Arsenal has signed a sponsorship deal with the US cryptocurrency CashBet, which will see the Premier League club promote the firm's initial coin offering (ICO) at the 60,000-seat Emirates stadium.
The deal, the value of which was undisclosed, is the first time a major global sporting team has officially partnered with a cryptocurrency firm. It comes as an increasing number of regulators and business leaders express concern about the dangers of consumers risking their savings in unregulated virtual currencies.