Can we really trust Google as judge, jury and executioner of online ads?

With cries of undue influence over the industry body deciding which ads to ban, is new Chrome adblocking too self-serving?

From today, users of Google Chrome, the most popular web browser in the world, will no longer see 12 types of online adverts which have been deemed to be "intrusive" by a group of advertising industry members

Leading that body, which examined 104 potential formats to determine which should be blocked and which should be allowed, is the world's largest digital advertiser: Google.