Why astrology is turning to millennials

A recent Observer article insisted millennials are embracing astrology. Like astrology itself, this claim is very questionable

I once wrote a spoof horoscope column for a short-lived comedy publication under the pseudonym "Mystic Bob". Spoofing horoscopes is a comedy staple, and my own take on it was that given how most horoscopes are largely just a jumble of vague generalisations and unspecific predictions, I figured it would be funny to do ones that were almost terrifyingly precise. The juxtaposition of painstakingly detailed claims in the horoscope section struck me as inherently amusing, So much so that I even repurposed the idea for this very blog some years later.

Hilarious, right? But apparently my mockery was misplaced, what with the recent publication of an Observer article all about how millennials are flocking to astrology. That'll show me and my snark.