Welcome to Powder Mountain – a utopian club for the millennial elite

When these young entrepreneurs bought a remote ski resort in Utah, they dreamed of an exclusive, socially conscious community. Is this the future, or Mt Olympus for Generation Me?

Jeff Rosenthal is standing near the top of his snow-covered mountain wearing a fluffy jacket, fingerless gloves and ripped jeans. "It's surreal, man!" he says, shivering as he surveys the landscape of newly laid roads and half-built homes. "That's Ken Howery's house, the co-founder of PayPal. Awesome house!"

He lists the other investors who are turning this remote Utah community into a crucible of "generational ideology, innovation and entrepreneurship". Richard Branson will have a house here, and so will the world's most powerful marketing executive, Martin Sorrell. The Hollywood producer Stacey Sher and the actor Sophia Bush will be their neighbours, as will Miguel McKelvey, a co-founder of WeWork, and the renowned technology investor and author of The 4-Hour Work Week, Tim Ferriss.