DailyDirt: Sriracha In Everything

The hot sauce that has gotten insanely popular over the past few years is getting into everything. Several fast food chains -- Pizza Hut, Dominoes, Taco Bell, Subway, Jack In The Box, Panda Express, Wendy's -- have added Sriracha to their menu in some way. There's no trademark on Sriracha, so there's no legal friction to using the name/product. Maybe some products aren't using the real sauce, but it's still free advertising for the authentic Sriracha. (And do you really want to risk alienating the rabid fans of Sriracha just to save a few bucks using a knock-off hot sauce?)

• Rogue Sriracha Hot Stout Beer has a little bit of rooster sauce in it. Spicy beer isn't the only way to get drunk on Sriracha -- there's also Sriracha vodka (but that vodka doesn't actually use real Sriracha sauce). [url]
• Sriracha-flavored popcorn made with authentic rooster sauce is available. "Every kernel is infused with the most amazing condiment on the planet." [url]
• Sriracha has been in space -- consumed by astronauts on the International Space Station. Sure, Tabasco is also available in space, but a liquid sphere of Tabasco is probably a bit messier than Sriracha in microgravity. [url]

If you'd like to read more awesome and interesting stuff, check out this unrelated (but not entirely random!) Techdirt post via StumbleUpon.

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