Asus launches Arez Radeons as AMD digs in against Nvidia's GPP
by from Techreport on (#3MZK3)
Controversy has been swirling around the purported effects of Nvidia's GeForce Partner Program on board partners who sell both GeForces and Radeons over the past few weeks. Although the program first came to light in a rather anodyne blog post promising "transparency" and "consistency" for DIY gamers shopping for graphics cards, HardOCP's Kyle Bennett secured quotes from industry members to the effect that signing up for the program as a manufacturer brings with it a range of chafing restrictions.
Most notably, Bennett's anonymous sources suggest that the GPP requires companies who want to sell GeForces in their products to keep their "Gaming Brand Exclusively Aligned with GeForce." In Bennett's example, if Asus were to hypothetically ...