Hey millennials, don’t fall for Shell’s pop star PR | Graham Readfearn

Royal Dutch Shell wants to cut its own climate emissions in half by 2050 - a target wiped out by burning one month's worth of their fossil fuels

If you're a millennial, the global oil and gas company Shell will have been most pleased if you'd seen one their #makethefuture music videos.

Twice now Shell have lined up superstars including Jennifer Hudson, Pixie Lott and Yemi Alade to sing about solar panels, hydrogen cars, clean cooking stoves and lights powered by a bag of rocks and gravity.