New juice range made from wonky fruit and veg aims to cut waste

Waste Not drinks join growing market aimed at preventing huge amounts of misshapen food from being needlessly thrown away

'Wonky' fruit and vegetables that would have been thrown away are now being used to make a new range of juices, in one of a number of assaults on food waste.

One of the UK's largest fresh produce growers has teamed up with a Spanish fruit supplier to create a new product, Waste Not, which will stop edible but visually 'imperfect' ingredients such as fresh celery, beetroot and oranges from being dug back into the soil, or used for animal feed. The new juices will go on sale in branches of Tesco.