Rotten results: Sainsbury's drops project to halve food waste
by Rebecca Smithers from on (#3PHT7)
Residents in Derbyshire pilot town cut waste by only 9% despite free gadgets and tools
Sainsbury's has abandoned a 10m project to halve food waste in a designated town across Britain after a year-long trial produced miserable results.
The supermarket group gave families in one town, Swadlincote in south Derbyshire, free gadgets to cut food waste - such as devices to measure the correct amount of spaghetti to cook, "smart" fridges to control content and temperatures more accurately, food planners and magnetic shopping lists - and monitored the results.
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