Millennials are making frozen food hot again, but can they stop killing everything else?

Frozen food is the latest industry millennials have been credited with saving. But it's too late for gum, soap and thongs

Frozen food is super hot right now. According to David Palmer, an analyst at RBC Capital Markets, sales volumes have grown for the first time in five years. And millennials are largely responsible for this, spending 9% more per shopping trip for frozen foods last year than other groups, according to Reuters.

So why are millennials, a supposedly foodie generation, buying so many frozen meals? Well, largely because it's convenient. "The average millennial doesn't have time to make a full meal with fresh meat and produce, a Euromonitor analyst explained. "More and more they're seeing these products as viable options."