Ravens follow Falcons in lowering concession prices
The Baltimore Ravens announced Thursday they're cutting concession prices for the upcoming season, adding to the budding trend started last year by the Atlanta Falcons.
"We constantly ask our fans for feedback, and the price of concessions has regularly been discussed," Ravens president Dick Cass said in a statement. "We listened, and we have made adjustments. This price reduction, along with the $120 million we've invested in stadium enhancements over the last three years, will make our gameday experience better."
The Ravens will lower prices for the 21 most popular items on their menu. The biggest cuts will apply to soft pretzels and French fries, which will be reduced by 53 percent and 50 percent, respectively.
The initiative, titled Flock Friendly Fare, includes a number of other interesting nuggets:
- Seven items will be reduced by 40 percent or more from their previous cost.
- On average, 12 food items will reduce by an average of 38 percent, four non-alcoholic beverages by an average of 39 percent, and five alcoholic beverages by an average of 16 percent.
- Fans will experience more than 30 percent savings when purchasing combo/family meals, such as: (1) Stadium Burger, (1) French Fries, and (1) 20-ounce Bottled Water for a total of $12 (was $19.25).
- For the first time ever, fans will be able to purchase a $5 domestic beer (12 ounces).
The Falcons were the first team to substantially lower concession prices and the results were positive. The organization found that more affordable concession prices led to more items being purchased, and just as much - if not more - revenue being generated.
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