A Colorful Infographic That Plots the 20 Most Popular Beers of the United States as Calculated by Annual Sales
VinePair (previously) has created "The 20 Most Popular Beers in America", a colorful infographic that plots the U.S.'s "favorite" beers in order of popularity, as determined by annual sales.
Big Beer is a big business in America. Total annual sales stand around $100 billion. Craft Beers, as defined by the Brewer's Association, are booming, yet still only account for around 15% of the beer sold in America. On a volume basis, craft beer's share of the market is about half of that, due to its premium pricing. So what's America drinking? A whole lot of light beer, most of which is made by a handful of monstrous macro brewers. America's most popular beer is Bud Light - by a couple billion dollars. Yes, Bud Light's U.S. sales alone would lodge it firmly within the Fortune 500.
