Instagram users mistakenly believe new question feature is anonymous

People thought they could make unkind comments with recourse before discovering users could see who was asking what

Instagram's constant kamikaze launch of new features, in which they desperately try to hold on to their sizeable but fickle user-base by throwing new story modes and face filters at them, installed an interesting new question and answer function this week.

The feature is similar to sites like Ask.fm and the now-defunct Formspring, where users could ask anonymous questions of each other, with the answers made public. Some people used these sites to secretly tell someone they had a crush on them, or ask something they'd be too frightened to say in public, but they also became hotbeds of high school bullying and were blamed for a spate of suicides.