'Mad marketing': Coles Little Shop for children undercuts plastic bag ban, critics say

Promotion deemed commercial exploitation of children as well as environmentally damaging

Environmental groups and health advocates have denounced Coles's new Little Shop promotion as "commercial exploitation of kids", "nonsensical" and "environmentally damaging".

From Wednesday, Coles shoppers will be offered a free toy - a miniature version of 30 well-known household products - with every $30 spent.