Scientists uncover formula for box office movie success
by Mark Brown Arts correspondent from on (#3VFR5)
'Man in a hole' story arc - a fall followed by a rise - found to be most commercially successful
A team of UK scientists believe they have found the formula for box office success.
After analysing data from 6,147 movie scripts and filtering it through a series of algorithms, the researchers have identified the emotional arc that makes the most money, called the "man in a hole" arc.