Burberry to stop burning unsold items after green criticism
by Julia Kollewe from on (#3Y750)
Company will reuse, repair or recycle products and end use of real fur
Burberry is to end its practice of burning unsold clothes, bags and perfume and will also stop using real fur after criticism from environmental campaigners.
The British fashion house destroyed unsold 28.6m worth of products last year to protect its brand and prevent unwanted stock from being sold at knockdown prices, taking the value of items destroyed over the past five years to 105m. It has previously defended its practice by saying that the energy generated from burning its goods was captured.
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