Nike CEO: Kaepernick ad resonating strongly with global consumers
Nike CEO Mark Parker said Tuesday that the company has seen "record engagement" as a result of partnering with Colin Kaepernick for the 30th anniversary of the "Just Do It" campaign, according to ESPN's Darren Rovell.
"We feel very good and are very proud of the work we've been doing," Parker said, speaking on the company's quarterly earnings call. "We know it's resonating quite strongly with consumers here in North America and around the world."
Nike announced that its revenue over the past three months up until Aug. 31 was up nine percent to $9.9 billion, just days before the first Kaepernick commercials aired.
Company stock has risen 6.25 percent, or $6.38 billion, since the ads started running.
Related - Poll: 19 percent say they'll buy more Nike products after Kaepernick ad
Copyright (C) 2018 Score Media Ventures Inc. All rights reserved. Certain content reproduced under license.