Google Suddenly Realizes That Maybe It Doesn't Need To Ban Adult Content On Blogger

Earlier this week, we wrote about a really dumb move by Google to effectively kick out all of the bloggers who use its blogger platform to post "adult" content -- either text or images. Google gave such bloggers just 30 days to find a new home before it would make all their blogs private. It insisted that, going forward, the content police at Google would determine what photographs were "artistic" and allowed, and which were "dirty" and not allowed. As we noted, this move seemed particularly tone deaf and problematic, and could lead to other problems for Google. And a lot of other people agreed.

And... just like that, Google appears to have reversed course. Over in its product forums, someone from the Blogger Team announced that they had realized they already had policies they could enforce and didn't need to implement these new rules:

This week, we announced a change to Blogger's porn policy. We've had a ton of feedback, in particular about the introduction of a retroactive change (some people have had accounts for 10+ years), but also about the negative impact on individuals who post sexually explicit content to express their identities. So rather than implement this change, we've decided to step up enforcement around our existing policy prohibiting commercial porn.

Blog owners should continue to mark any blogs containing sexually explicit content as "adult" so that they can be placed behind an "adult content" warning page.

Bloggers whose content is consistent with this and other policies do not need to make any changes to their blogs.

Thank you for your continued feedback.

So, kudos to Google for at least hearing the feedback and rolling back the change -- though it's still unfortunate that it even had to come to that in the first place. It seems likely that many of those bloggers may go looking for alternate hosting anyway.

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