Traidcraft eyes young ethical consumers with rescue plan

Fair trade retailer was facing closure after poor sales compounded by weaker pound

Pioneering fair trade retailer Traidcraft, which had warned it was facing closure, has launched a turnaround plan that involves targeting younger ethical consumers.

The faith-based group has traditionally relied on thousands of volunteers selling its coffee and tea at church hall stalls and school fairs. But in September the company warned it would cease trading unless it could come up with a profitable model after poor sales were compounded by the Brexit shock to the pound.