Article 42JJW Iceland's Christmas TV advert banned for being too political

Iceland's Christmas TV advert banned for being too political

by
Sarah Butler and Mark Sweney
from Environment | The Guardian on (#42JJW)

Supermarket's Greenpeace film on palm oil's impact on orangutan deemed rule breach

Iceland's Christmas campaign has been banned from TV because it has been deemed to breach political advertising rules.

As part of its festive campaign the discount supermarket struck a deal with Greenpeace to rebadge an animated short film featuring an orangutan and the destruction of its rainforest habitat at the hands of palm oil growers.

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