Mexico's tequila council pumps the brakes on Elon Musk's 'Teslaquila'

Tesla CEO tweeted in October that the spirit would be 'coming soon' but the regulatory council says tequila is a protected word

Tesla Inc co-founder Elon Musk and Mexico's tequila producers could be headed for a collision after the agave-based drink's industry group opposed the flamboyant billionaire's efforts to trademark an alcoholic drink dubbed "Teslaquila".

One of the world's richest people and chief executive of Tesla, Musk is known for ambitious and cutting-edge projects ranging from auto electrification and rocket-building to high-speed transit tunnels.