That’s not just a water bottle – it’s a status symbol
by Nosheen Iqbal from Environment | The Guardian on (#43689)
As the public turns against plastic, celebrities and designers are making reusable bottles a fashion statement
What does your water bottle say about you? An awful lot judging by the 5.5bn industry that has sprung up to convince us that a designer reusable bottle is a fashion statement and status symbol that comes with added environmental kudos.
Arguably, it all began with celebrity endorsements: actress Julia Roberts photographed with a S'well bottle (45); model Gisele Bi1/4ndchen seen leaving a gym clutching a BKR (30); actor Jonah Hill lugging a 64oz Hydroflask (45).
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