Trawling for trash: the brands turning plastic pollution into fashion

Stella McCartney, Gucci and Adidas among companies inspired by 'Blue Planet effect'

Fishing nets and discarded plastic are finding their way into wardrobes around the world thanks to a rise in the number of fashion designers using materials made from recycled ocean waste.

Brands including Gucci, Stella McCartney and Adidas are increasingly partnering with organisations such as Parley for the Oceans - which raises awareness of the destructive effect of ocean plastics - and sourcing materials regenerated from companies such as Aquafil, the textile manufacturer that transforms ocean waste into sustainable materials such as Econyl.