Article 4433G How Instagram hides behind Facebook – and rakes in billions

How Instagram hides behind Facebook – and rakes in billions

by
Scott Greer for Medium
from Technology | The Guardian on (#4433G)

Instagram's parent company faces international scrutiny while the photo app retains its charming reputation

Six years ago, Facebook made the acquisition of a lifetime. Then it did something brilliant: nothing.

Facebook left Instagram alone. The app was growing quickly, becoming more relevant each day, eating into rival Snapchat's audience and threatening Facebook itself - just a few reasons why the tech giant dished out 10 figures for a company with no revenue.

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